Solutions to Make Better Decisions with Your Taxes and Money

Alternative Tax Fact #3: When “free” is just another word for up-sell

Alternative Tax Facts #3

TurboTax always boasts about being free. They call it AbsoluteZero. But once you’ve started your return, it doesn’t take long for them to try to push you into something much more expensive. And they do it in a very clever way, too.

For example, there’s something called “Plus” that costs $29.99. It shows up only after you’ve started your “free” return. It’s not on the TurboTax homepage and we couldn’t find it on the product comparison chart either.

Plus gets you features such as phone support and 24/7 tax return access — things you get from TaxAct for free.

Because Plus isn’t listed on the TurboTax website, you may think you have to upgrade to the Deluxe product to get those same features. Deluxe costs $34.99 for a federal return – an extra $36.99 to file your state taxes. A filer who isn’t aware Plus is available could easily over pay by more than 40 bucks to file a simple return.

That’s not transparent. We think you deserve better.

At TaxAct, you’ll find prices for all of our core offerings front and center on our home page. Unlike TurboTax, we’ll always be transparent and tell you exactly what our filing options cost up front. Ah, the wonders of clarity.

To learn more about what TurboTax is hiding, follow #AlternativeTaxFacts on Twitter and Facebook or visit

Speak Your Mind